Besides gaining new customers, hiring employees is another thing every company looks forward to. Employees are some of the many factors that may affect the performance of the whole team. Of course, the objective is not just to accept any applicant, but to hire the best and only the best. If a company wants to obtain high-quality service, then finding people who work to the quality it strives for will always be the right way to go.
All companies aspire to give nothing but unending satisfaction and happiness to their clients; they make this one of their major business goals. However, most of them seem to set aside another factor that might contribute to the betterment of the whole business process – employee experience. As a general definition, this refers to the everyday encounters an employee has regarding everything in their working environment and it doesn’t exclude the employer too.
Why is Employee Experience so important?
Here are 3 reasons why employee experience should be seen as important to the success of a company:
- It prevents the company from rehiring.
- It can reflect the overall status of the company.
The overall image of a company can be reflected by how it treats its employees. Knowing that the word of mouth spreads like wildfire, a single case of a poor employee experience would be big news and it can be a reason for the clients to not use the company’s products or services. In order to prevent this from occurring, keeping employees happy would be a wise decision. It not only encourages them to excel in their job; it also gives a good impression of the company.
Situations like employees retiring from their jobs early occur in many companies. This cannot be helped, especially when the employee fails to feel welcomed by his/her environment. Because of this, there is no other choice but to rehire more employees, which is quite stressful. Positive employee experience will most likely be a motivation for the employee to stay in the company and to ace their daily tasks, saving plenty of time which the business body would’ve had to spend hiring other people.
- It could be efficient when it comes to earning the loyalty of the clients.
The company should consider its employees as its primary customers. This is due to the reason that happy employees will perform better in order to make the company’s clients happy as well. The good thing about happy customers is that they give their loyalty towards the company, which is a great advantage to consider in a business venture. Always remember, happy employees will always be equal to happy and loyal customers.
How can you improve the Employee Experience?
In relation to the importance of employee experience, here are two major ways of how to improve it:
- 1. The employees should be treated like family.
A company should establish a relational bond with its employees, not just considering them as people who need to get their duties done sharpish! By making an employee welcomed, their experience with his/her business environment will improve and this can serve as a reason for them to keep working professionally. It will thus motivate them towards performing to a high standard, which can further the welfare of the company he/she works for.
- 2. Provide a modernized environment / workplace.
In the 21st century, what else can help a company get ahead of its competitors besides modern technology? It not only aids in making the business process easier for the employees, but helps the employer keep track of their employees simultaneously. The employer will be able to know how his employees are doing, which of them needs something, and who among them is available, too.
Business has always been a matter of investments; what you plant is what you will harvest in the future.
A good employee experience will result in happy employees; happy employees will result in happy customers, and happy customers will be conducive to a happy company.