ARAGO Consulting appoints Bert Caryn as Chief Marketing Officer
HR News

A new Chief Marketing Officer for ARAGO Consulting Group

ARAGO Consulting today announced the appointment of Bert Caryn as Chief Marketing Officer.


Based in Brussels, Bert Caryn will lead global marketing for the ARAGO Consulting Group. He will also continue to lead the marketing team for the Benelux. Bert has more than 20 years of experience in HR technology. Since 2015, he has led bridgX’s marketing team in the run-up to and after the successful merger between bridgX and ARAGO Consulting in Belgium. Bert will succeed Gaëlle Dumur, who will remain on board as marketing manager.


Commenting on the appointment, Jean-Christophe Péaudeau, CEO, said:

“We are delighted that Bert has agreed to lead the international marketing team. The Corona crisis is turning the organisation of companies upside down. Teleworking, compulsory mouth masks, stricter measures … HR Managers are forced to reorganise. Jobs are being eliminated while the war for talent continues. As the pandemic continues, our clients face many ongoing and new challenges on which ARAGO Consulting is ideally positioned to help. ARAGO Consulting offers clients a comprehensive digital solution from digitally transforming HR, procurement, and finance to improving the employee experience and creating a better work-life balance. In his role, Bert will be responsible for setting the strategic direction of our enterprise-wide marketing approach, streamlining marketing processes and ensuring consistent communication on the (employer) brand. His cloud solution experience, his agility and his international mindset have given Bert the necessary skills to make a tangible difference in his new role.”


Bert Caryn comments:

“ARAGO Consulting is an innovative cloud technology company with a very ambitious international growth strategy. I look forward to the opportunity to work with colleagues in different countries to create a service and solution offering that meets the expectations of our local and multinational clients.”


ARAGO Consulting is a pioneer of the HR Cloud and is developing its role as a key player in the digital transformation of HR, procurement and finance functions. ARAGO Consulting, an SAP Gold Partner, operates in 11 countries across four continents. The company employs 180 consultants and works with blue-chip clients from various business sectors.